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shopper tracking technology The tracking of retail shoppers is increasing at a rapid pace as retailers continue to leverage advanced tracking and monitoring technologies to record and . One involves sensors that zero in on the Wi-Fi signals from shoppers' cell phones. Another uses images from security cameras to create "heat maps" showing . At the mall, shopper tracking technology knows if you went in a store and left empty-handed or if there was a bottleneck at the scarf counter. Mall Operators, Retailers Monitor Patterns and Actions .
shopper tracking technologyTracking more than 50 journey metrics at data down to the individual square foot and up to every level of the store you’ve mapped, DM1 lets you drill into summarized store behavior down to the 10 minute level, to . Computerized shopper-tracking technology is nothing new. Malls have been tracking shoppers for years through people counters, security cameras, heat maps and even undercover researchers who follow shoppers around. But critics and some industry analysts worry about the broader implications of this kind of tracking system . Using video surveillance, and signals from shoppers’ cellphones and apps, retailers are tracking customers’ behavior and moods. The most popular blog post on Digital Mortar is An Overview of In-Store Tracking Technology. It still gets plenty of traffic (thanks Google) but since it was written in 2017 it desperately needs a refresher. . could pay significant personalization/cross sell/upsell dividends or the apps in-store user base is a meaningful shopper percentage . Retailers can also maximize this technology by influencing shoppers throughout their trip, rather than just tracking their movements. Some grocers, like Kroger, are tying this technology in with their shopper loyalty program to offer tailored promotions for customers as they walk the aisles. This, however, raises questions about privacy.
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shopper tracking technology